![]() High PageSpeed Score Will Likely Not Improve Your SEO Every page on your site is important when it comes to speed and testing the homepage is useful but is a bit of a 1 dimensional approach, you should probably be looking at all pages. This is something 99.9% of webmasters running speed tests completely miss – website speed is not just your homepage. If your hosting is in Australia and your customers are in Australia but the speed test elements of PSI are performed from the US then it’s not a true to life test. This means it’s speed test is not necessarily true to real world. PSI completely ignores geography and doesn’t take into account where your visitors are located and where your hosting is. The latest version of Pagespeed Insights does take into account some speed elements but it’s still largely concerned with checking boxes. Pagespeed Insights is more concerned with measuring your site against a technical checklist that correlates with speed rather that the raw speed of the site itself. Pagespeed Insights Isn’t a Speed Test, It’s a Technical Checklist ![]() This video walks you through how to emulate a mid tier mobile device in Google Chrome to give you a better feel for how PSI is seeing your site:Ģ. They of course don’t tell you this anywhere on the report itself, it’s hidden deep in the technical documents. The modern web runs on javascript and many WordPress themes require a javascript library called Jquery in order to render which means they automatically score lower. The CPU limiting they do also causes sites that have even moderate amounts of javascript to be marked down heavily. A moderately sized page of say 1.5-2mb is going to score low on this test simply because of the amount of time that data takes to download. ![]() Mobile PageSpeed simulates at 1.6mb/second connection – that is REALLY slow in modern internet speed terms. They’re testing your site on a speed limited, CPU limited connection The Score Varies Wildly From Test to Testġ. Test your site and find out what’s working, what’s not, and which fixes to consider. It’s not just the strength of your customers’ web connection that determines speed, but also the elements of your website. Desktop speed: This is how long it takes your site to load on desktop computers.If customers are kept waiting for too long, they’ll move on to the next site. Mobile speed: This is how long it takes your site to load on mobile devices. ![]() To be mobile-friendly, your site should have tappable buttons, be easy to navigate from a small screen, and have the most important information up front and center. Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones.(By the way, if you’re a site guru, you may also want to visit PageSpeed Insights, which is the power behind the scores.) What your scores say about your site We can help by scoring your site for mobile-friendliness, mobile speed, and desktop speed. The first step is seeing how your site is performing. To avoid losing out in these crucial moments, you need a site that loads quickly and is easy to use on mobile screens. 3 But if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave. On average, people check their phones more than 150 times a day, 2 and more searches occur on mobile phones than computers. When they need information or want to find a nearby store or product, they grab the nearest device. We recommend sharing it with your webmaster to help you plan your next steps and implement our suggested fixes. You can also get a detailed report to give you an idea of what to do next, and where to go for help at no charge. Just type in your web address and within moments you’ll see how your site scores. You don’t need a lot of technical knowledge to understand your site’s performance. Today we’re introducing an easy way to measure your site’s performance across devices-from mobile to desktop-and give you a list of specific fixes that can help your business connect more quickly with people online. But if you’re not sure how to make it run more smoothly, don’t worry – we’re here to help. Does it perform quickly on both laptops and smartphones? If not, you’re probably losing customers while the pages slowly load. Did you know that nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away? 1 Now, think about your business’s site.
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